Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement.
Answers to Your Questions
What does SEO stand for?
SEO stands for Search Engine Optimization. You engage in SEO when you attempt to get a page to rank higher in a search engine’s SERPs (search engine results pages), with the ultimate goal being to increase organic (unpaid) traffic to that page.
Is Search Engine Optimization Dead?
Search Engine Optimization is still a vital part of online marketing; and unless the way we search for content changes drastically, it will be for a long time. Businesses looking for immediate leads and conversions may neglect Search Engine Optimization in favour of more direct, targeted approaches like paid search and pay social; but businesses that invest in Search Engine Optimization are investing in the long term.
What is keyword research?
Keyword research helps you determine the keywords for which you should optimize the current and future pages of your site. For example: if your new small business sells employee scheduling software, but you discover that “employee scheduling tool” has higher search volume and lower competition than “employee scheduling software,” you might want to change the copy on your website to reflect that. Keyword research is a way of determining which queries people are entering into search engines so you can publish pages that will show up as results for those queries
Which is better, SEO or PPC?
Search Engine Optimization and pay-per-click. Both are vital to success. You couldn’t establish domain authority, organic brand affinity, and really, a wholly formed online presence without SEO. By the same token, you couldn’t granularly target prospects by demographics, behaviours, or keywords without PPC.
How is SEO South Africa changing?
Search Engine Optimization is always changing. But the biggest change continues to be the shift toward mobile.